A SaaS tool to help first-time founders raise their seed round.
I'm Albert, a design technologist.
I'm currently advising early-stage startups on their design strategy through Dorm Room Fund. Previously, my work has mostly revolved around supporting first-time founders with tools such as VCWiz and FounderKit.
On the side, I do freelance work for brands including Royal Carribbean, Alpha Bridge Ventures, and LimeBike.
My core design focuses are in digital product design with an emphasis on product ideation, user experience (UX), and sprint frameworks.
Sector-wise, I'm deep into fashion, wellness, and AR/VR
VCWiz was a product created by the DRF platform team to use software to democratize the funding process and make the right information available to everyone. In an industry where who you know is more important than what your product or team is, this is our initiative to level the playing field. You can check us out on ProductHunt (#3 Product of the Day!) or directly go to our tool !
I took on the role of the lead designer ~2 months before our launch and focused on improving the usability of the product and creating digital assets for the launch.
Timeline: Ongoing | Tools: Sketch, Illustrator, Photoshop
A Short Note
The core focus of my time was spent on making sure the design was visually consistent and the product was intuitive to use. With VCWiz, I paid special attention to the user on-boarding process and made sure that it was at a point where the cognitive overhead for an individual section of the site was low enough to encourage use and further discovery of the more complex features present. Due to the limited bandwidth of our developer, I focused on primarily on high-impact, low-effort changes for the platform. As we got closer to launch, part of that time was spent on creating the logo and other visual assets for marketing purposes.
We are still focused on improving the product, although we are not allocating as much time as we used to on it. Design-wise: I'm looking to make some visual design changes to make it adhere to the DRF brand guidelines (created post-development of VCWiz interface) and start conducting usability testing sessions to work out the bottlenecks, confusion points, and other areas of extensive fricition in the program.