DRF 5-Year Report
A digital report celebrating the achievements of the DRF community.
I'm Albert, a design technologist.
I'm currently advising early-stage startups on their design strategy through Dorm Room Fund. Previously, my work has mostly revolved around supporting first-time founders with tools such as VCWiz and FounderKit.
On the side, I do freelance work for brands including Royal Carribbean, Alpha Bridge Ventures, and LimeBike.
My core design focuses are in digital product design with an emphasis on product ideation, user experience (UX), and sprint frameworks.
Sector-wise, I'm deep into fashion, wellness, and AR/VR
Over the past 5 years, DRF has enjoyed plenty of success investing in talented student startups. We wanted to celebrate our achievements with a report highlighting key statistics from the past 5 years. You can see it live !
It was my responsibility to design the interface and develop the report as the project leaders were concurrently finalizing the content.
Timeline: 2 weeks | Tools: HTML, CSS, JS, Sketch
Some Notes and Screenshots...
Knowing that the report will be often viewed on the phone through social media referrals (especially Twitter), the report was designed with a mobile-first approach to make it enjoyable to read on any platform.
Due to people's nature to skim through reports, I chose to significantly enlarge the key statistics (35% of Our Partners Are Women) and further enlarge eye-catching numbers ($300M+, $1B+) to help viewers discover and reaccess slides they find the most intriguing. Each section is also given its own color theme for easier report navigation between sections.
This was the first major project which I had to both design and develop the end product. Previously, I had the luxury to work alongside talented individuals who I knew had the ability to easily give life to my designs. With this project however, that wasn’t the case and I had to be very cognizant of my own technicals limitations from the very first stage of designing. This was a humbling process and made me realize just how important it is to have a strong line of communication with the developer throughout the design process.
Currently, I'm in the process of defining DRF's brand identity. When this is complete, the report will be updated to reflect to new design guidelines.